Advanced Digital Marketing Training In Agra

Basics of marketing and branding

• What is Marketing?
• Introduction to Marketing Mix
• What are the channels of marketing?
• Commencing with branding
• Getting started with Online Market Research

Introduction to Digital marketing

• The positive change in online marketing
• What are online marketing channels?
• What are cases in Digital campaigns?
• Understanding the essentials of digital marketing strategy

Graphics designing for Business

• Fundamentals of graphic designing
• Toolkits of design marketing
• Getting started with designing online documents

Video marketing fundamentals

• Introduction to video marketing
• Why is Video Marketing essential?
• What are the types of online videos?
• How to create a live explainer video?

Introduction to professional bloggging

• Kickstarting with blogging
• What is the difference between personal and professional blogging?
• What are the best practices in blogging?
• How to set up your blog- Live

Advanced Web analytics

• How to set up segment, filter, and reports
• Process of creating a custom URL
• Introduction to Google Tag Manager
• Types of campaigns- Organic and paid plus Audit Frameworks

Social media optimization for business

• Kickstarting the journey of Social Media Optimization
• Getting to know different social media networks
• How to optimize your facebook pages for business
• How to optimize your business presence on twitter
• Optimize your LinkedIn profile
• How to filter your niche for an advanced profile?

Search engine optimization

• Introduction to SEO
• How to select and map the best keywords How to optimize your content
• Knowing more about Onpage SEO and HTML Tag optimization
• Getting ahead with Off Page SEO & building your link
• Local Search Engine Optimization

Advanced search engine optimization

• What are webmaster audits?
• How to set structure data on your website?
• How to create website audit reports?
• How to start Search Engine Optimization in Ecommerce
• SEO penalty by Google and how to control it

Online advertising and google adword

• Starting with paid marketing
• What are programmatic and direct ads
• What are Search ads?
• Kickstarting with Google Adwords search (PPC) advertising
• What are the best practices in search camapaigns

Email marketing

• Getting started in Email Marketing
• Why is email marketing essential?
• Starting to write effective emails
• Creating email strategies
• Knowing more about email marketing tools
• How to do email marketing reporting and analysis for clients?

Wesite planning and creation

• How to buy domain & hosting?
• A guide to uploading and customising HTML pages
• How to create a WordPress website using hands-on training
• Setting up SEO,website and Google Analytics
• Advancing with WordPress

Lead generation and marketing Automation

• Getting started with Lead Generation
• What are lead journey funnels?
• What are the 4 pillars of lead generation?
• How to create converting landing pages?
• Getting a little help from marketing automation tools live

Conversion rate optimization

• Kickstarting with CRO
• Reasons why CRO is essential
• What Are the Best Practices for A/B Testing on Multiple Analytics Variants?
• Analysing Heat map

Mobile marketing

• Getting to know about the mobile landscape in India
• Kickstarting with the types- SMS & Whatsapp marketing
• What is Mobile Website Optimization?
• What are the tools to setup a miobile app?
• How to optimize you app on the app store?

Advanced content marketing

• What is content marketing?
• Mastering the basics of inbound marketing?
• How to generate content ideas for business?
• Writing effective content
• How to start with promoting content?

Social media strategy & management

• How to create a Social Media Calendar?
• What are calendar based posts?
• What are the tools used for posting on social media?
• How to build a good social media community?
• Mastering social media monitoring techniques
• Managing online reputation

Advanced search advertising

• What are dynamic ads?
• What are call only campaigns?
• Setting up conversion tracking
• Analysing live campaigns
• Getting started with Advanced Bid Management
• What are bing ads?

Google display network advertising

• how to get started with google display networks?
• Kickstarting your journey with Google Display planner tool
• How to launch a display campaign
• What are the best practices for display campaign?
• What are app install campaigns?

Social media advertising

• Creating effective social media ads
• Getting started with advertising on Facebook & Instagram
• Advertising on X(Twitter)
• Advertising on LinkedIn

Remarketing and Recall ads

• Remarketing- Cookies vs Data based
• Remarketing ads- By Search
• Remarketing Ads- By Display
• Remarketing on Facebook
• Using advanced remarketing tools

Video Advertsing

• Guide to the Video Ads
• Using Facebook to run video ads
• Using Adwords to run video ads
• Knowing video advertising through case studies

Online media buying

• Exploring advanced online media buying options
• How to create an online media buying strategy?
• Assignment on Online Media Planning
• Knowing video advertising through case studies

Shopping Ads

• Introduction to Google Merchant Centre
• Step-by-Step guide to create a shopping ad campaing
• What are dynamic remarketing ads?
• Best practices for a shopping campaign

Online money making

• Top ways to generate income online
• How to identify your niche
• Create a revenue stream through Youtube
• Top strategies to generate income using Google Adsense
• Getting used to with Affiliate Marketing Models
• Domain flipping- One of the best paying streams

Selling digital marketing services

• What are the key steps to enchance your personal profiles?
• Where to look for projects online?
• How to land high paying freelancing projects
• Domain flipping- One of the best paying streams
• How to create an attractive proposal for clients?

Ecommerce & market place selling

• Kickstarting with an Ecommerce website
• How to sell your products using WooCommerce
• Guide on how to set up a SaaS store- a live walkthrough
• How to sell anything on a marketplace?

Growth hacking fundamentals

• What is Growth Hacking?
• Introductiion to Growth funnels and the tactics used
• What are the best tools used in growth hacking?
• Diving deep into Growth Hacking using case studies

Dropshipping

• Starting with Dropshipping
• What the the prerequisites for dropshipping?
• Ebay & Amazon- The giant dropshipping platforms
• The Art of Strategic Product and Place selection
• The Ultimate guide to branding and supplier selection
• Creating an effective dropping and marketing persona
• Growing your dropping business effectively
• Making your first $1000 per month using drop shipping

Affiliate marketing

• Getting ahead with affiliate marketing
• How to set affiliate marketing as a good revenue stream?
• Essentials of becoming an affiliate marketer
• Affiliate marketing methods that have shown proven results
• How to choose a good affiliate program?
• Maximing success with affiliate marketing programs

Online reputation management

• Tools to effectively manage your online reputation
• Strategies to grow your online reputation
• Why is corporate reputation so important in this digital age?

Interview preparation

• Factors to consider when choosing your role
• Steps you can follow to select the right job for yourself
• The ultimate checklist for preparing for your company role and JD
• Navigating your interview day- Dos & Don'ts

Tools & Certifications

• 30+ tools including Semrush, Buzzsumo, Ahrefs, Hubspot and many more
• 15+ globally recognized certifications such as Google Adwords, Meta, Semrush, Hubspot

Internship

• 3 Months paid internship
• Stipend of upto INR 15000